Sunday, March 28, 2010

A Simple Fundraising Concept Based on Photo Scanning

Let me tell you a little more about Scan-a-thon. I got an email asking me for a little more information about it and here's what I sent Perhaps I can answer a question you might have.

It's actually a simple fundraising concept. We know that virtually everybody has a collection of photos in their homes that represent important parts of their lives and are key to memories--photos taken prior to the digital camera age. Most are in boxes, or stored in albums and highlight some of the happiest moments and most important people in their lives.

Here is the problem. The photos are likely old and beginning to fade away. Some you can barely make out and others are not anywhere near the image quality they were when first printed. What's worse, many people put their photos in photo albums for organization or protection. What they don't realize is the chemical in the plastic of the albums will, in time, strip the photos contained in it of their color.

Take this a step further and realize that for a large percentage of people in the pre-digital age, many people in our precious photos can't be identified. Sadly, there may be no one left who can tell us who a person in the picture is.

The concern for someone's photos is capped off by the fact that they are susceptible to humidity (basement) damage, dryness (attic) damage, fire damage, water damage from leaking pipes or a flood and inadvertent loss. I wrote in this blog earlier in the year about someone who was re-doing their basement and thought a box of photos was part of the pile of trash that needed to go to the dumpster. That box was thrown out.

So...the reasons for scanning photos and slides are many.

On the fundraising side, the Scan Zone wants to participate. I'm a great believer in community and have been involved in philanthropy on many fronts for many years, including running the philanthropic arm of one of the largest companies in Rockland. Currently, I am the President of People to People, Rockland County's largest food pantry and have served on many other boards over the years.

Now the question is what can I do to help as many non-profits as I can. Any non-profit who does a Scan-a-thon will benefit from every donor who gets their photos done as part of the promotion. The Scan Zone will contribute 30% of any scanning project that's part of the promotion to the non-profit. With the most popular product being 1,000 photos scanned for $250, it can add up to a good amount of money for a charity.

If you wanted to do a Spring Scan-a-thon for a specific non-profit, here is how it might work:
• People could send their photos (via UPS or Fedex) to our office in Nyack, NY or from a central collection point if that is easier, we would do the scans, save and preserve on DVD, bill them and remit 30% of each payment to the non-profit.
• Or the non-profit could collect them in some other way, the Scan Zone would pick them up; we'd bill the organization the cost of the project less 30% and they could add on any value-added item and bill them on their own.

I believe a Scan-a-thon is effective because it allows an organization to touch its donors another time and by doing a project they were already thinking of doing--or even if they hadn't yet thought of doing it--they will be donating to your non-profit. What's better for them, the donation comes out of the Scan Zone side, not their side.

We use high speed scanners; we can color correct, organize them into folders, edit when necessary and output to DVD. The result will be that the improved image will be frozen in time and will last 50 years or more on the DVD-- with no degradation.

By some estimates, there are about 4 trillion paper prints and countless slides circulating around the world. If people had them scanned as part of Scan-a-thons, think about the money that could be raised for so many different kinds of important non-profits.

If you want to learn more about The Scan Zone, feel free to find us on Facebook or go to our website, which is www.thescanzone.com.

I look forward to the opportunity to work with more additional organizations for the benefit of all those helped by its fine work.

Monday, March 22, 2010

Using Photo Scanning to Fuel Support of Charities

There are a lot of things that are important these days. Obviously, we all have issues, concepts, organizations or activities that help shape the way we live our lives. When we become passionate about them, they spur us on to do more or accomplish more. That passion fuels our resolve and that resolve turns into performance---and hopefully, results.


There are many issues that do that for me, but two of those making the most noise in my personal ensemble are philanthropy and the restoration of our memories via scanning our photos.


One springs from the realization that there is so much need around us and to help meet that need, we, as individuals must get involved and help. Whether it’s a food pantry or a hospital, it is likely they wouldn’t be able to exist without the help of the community. That’s not politics, that’s just the reality of meeting need with limited resources. So we have to, in my humble opinion. jump in and help those organizations that we strongly support.


The other springs from the understanding that so much of our individual, personal histories exist via our photographs, slides and video that are fading further from view every day. Pictures fall victim to heat, humidity, chemicals in album plastic, misplacement, fire, flood or a host of other enemies. If we scan them, digitize them and preserve them onto DVD, they can last as they look today for 50 or more years. If we don’t, we run the risk of losing the significance of our images because we wont be able to identify the people nor will the photos be physically worth looking at.


My company, The Scan Zone, will address both issues together. We are unveiling The Scan Zone Scan-a-thon, which will work with non-profit organizations to create programs where donors get their photos scanned by The Scan Zone and about a third of the price of their scanning projects get donated to that non-profit.


It’s a big number to allocate to a non-profit and a pretty big number for the Scan Zone to absorb. But as I said, my two biggest passions right now are helping in the community to make people’s lives better and my desire to help people preserve their memories. The Scan Zone Scan-a-thon does both of those things for us and it is worth pushing the envelop on labor costs to scan, digitize, output to DVD and preserve memories while knowing important organizations that help people are receiving the financial benefit.


Don’t worry about us. There are lots of projects for the Scan Zone to make money outside the non-profit world. But to be able to have hit on a formula that preserves memories and financially benefits organizations that help people is truly a marriage of two passions.



Check out or face book page for more information and be sure to chec out our website at www.thescanzone.com.

Monday, March 15, 2010

Reasons for Scanning Go Far Beyond Preservation

There are real world reasons to have your photos scanned, digitized and protected. Many of those reasons are critical or emotional and can be necessary at a moment’s notice.


Up until now, we’ve dealt with reasons to scan your photos or transfer your videos that had a great deal to do with preserving the images themselves. You can’t have them in a basement—too humid. You can’t have them in an attic—too dry. You can’t even have them in photo albums—the polyvinyl chloride on the plastic is dangerous to your pictures, as it tends to suck up the colors. Add floods or fires to that mix and there is a very valid set of reasons to scan your photos and to do it soon.


Today, families are often scattered all over the country or even all over the world. By having your photos scanned, they can be uploaded to any number of commercial photo sharing sites for everyone to see. Whether it is a student far away, family members living in another state, relatives serving in the military or anyone in a location away from home, they can have access to those images that are meaningful to them.


Those photos can also be included in a montage, set to music and themed by an almost countless array of subjects. You can send people copies of a ready-for-television DVD or even upload it to YouTube.


But there are more reasons, some practical and some sad for having photos scanned. We are used to seeing wedding photos featuring happy, joyous people. But sometimes, those happy feelings don’t last and the marriage comes to an end. What happens to the photographs of themselves and their family? Often those photographs are the contentious subject of negotiations and wrangling. However, some couples just decide to have their photos scanned with each getting a copy of their photo collections. In fact, divorce ranks at or near the top of reasons why people have their photos scanned.


Certainly, the desire to use photos in a memorial service is a very real reason to scan them. It too, is one of the most often cited-reasons for scanning. It gives the family an opportunity to show images of their loved one in the kind of light they wish them to be seen in and remembered by. Similarly, people who have lost both parents want to share photos of their family with their siblings or other surviving relatives. Scanning, outputting on DVD and copying the DVD allow all family members to have their own copy of their parents’ collections.


We live in a culture where people are sharing images at an increasing and very rapid pace. But unless people have their photos scanned, they will not be able to share them online. Our Internet sharing capabilities may have taken off over the past decade, but our photographed history is more than a century old. By showing others your collection one at a time or in small groups, a small number of people in a small area can view your photos. By scanning them, digitizing them and sharing them online, you can show them to anyone who has a computer or a DVD player or even a phone for that matter.


Joe Allen

The Scan Zone

Monday, March 8, 2010

Your Photos Play a Pivotal Role in Your Family's History

The importance of having one’s photos scanned can be seen in many ways. In this blog, we’ve often discussed the great fear of losing your pictures to natural deterioration or worse, damage from fire or flood or some way other than normal.

People have told me sad stories of photos missing after construction in their basements or attics—not because water or dust impacted them, but because they were inadvertently loaded with other stuff in the dumpster outside the house and carted away as trash. One of the things I think about when I see news footage of a fire or a flood is that I hope the owners had their pictures somewhere else or were smart enough to have them scanned already.

Any new photos are likely to be in digital form already so they aren’t the problem. The issue is protecting the ones that are absolutely unique and nearing the end of their usefulness. We recently did a project for a customer who had taped row after row after row of tiny Polaroid pictures onto a sheet and had them labeled separately and taped to the photo. They were in a smoky plastic covering so we couldn’t scan them in the plastic. We took the taped pictures out and photographed it for reference. Then, one by one, we cut the photos out so we could scan them and had a photographic guide indicating which caption went with each photo. An arduous task for sure, but those kind of old, tiny black and whites are the ones I think are most important—they don’t have two or three duplicates and everyone in the room wasn’t taking the same pictures. They come from a time when relatively few had a camera so the pictures were largely one of a kind.

Those little pictures were scanned, improved and will now last for half a century or more on DVD and the family can make another collage of the same photos or even have prints of the improved-quality scans and put them together again. It’s great when you can actually see your grandmother’s parents, smiling as if it wasn’t the 1930s.

It’s equally, if not more important for occasions that aren’t so happy. A couple that divorced not long ago had years of photos taken of them and their three children. They were like many families—every signature moment was photographed. But the boxes where they were stored had to reside in one house or the other. Each one was reluctant to part with the photos that represented the moments they wished to keep.

So they decided to have the photos scanned. By doing so, they each received a DVD of their family collection and each could refer to their kids or their childhood memories and even to their divorced spouse. Their entire collection was duplicated—videos too. It turned out to be a good solution to a bad problem.

Scanning photos continues to play a pivotal role in preserving a family’s history. For good times and bad times alike, keeping your life’s imagery intact and preserved will one day be more meaningful than anything else you can touch.

Joe Allen
The Scan Zone